Media

A miscellany of publications that have appeared online, have featured relevant work in news articles, have been commissioned by organizations such as Government Agencies, Trade Associations, or Charities, or were presented at National or International Meetings of Learned Societies and Conferences. Also, pages referred to in various Blogs. These include:

Press Coverage

The man who saw the dangers of Cambridge Analytica years ago. Wired, 19th June 2018.
How academic at centre of Facebook scandal tried – and failed – to spin personal data into gold. The Guardian, 24th April 2018.
The tiny Cambridge department sucked into Facebook big data furore. Financial Times, 18th April 2018.
Cambridge Analytica academic’s work upsets university colleagues. The Guardian 24th March 2018.
The Cambridge University rows over academic’s ties to Cambridge Analytica. Cambridgeshire Live, 25th March 2018.

Interviews and Video

John Rust on the science behind Cambridge Analytica and human control through data. Sean McFadden, YouTube, November, 2023

Chapters and Reference Works

Rust, J. (2012) Psychometrics. In Research Methods in Psychology, (Eds: G. M. Breakwell, J. A. Smith & D. B. Wright) 141-162.
Rust, J. (2004) Psychometric Testing In R.L. Gregory (Ed) Oxford Companion to the Mind (2nd Edition), Oxford: Oxford University Press.
Rust, J and Golombok, S. (1998) The GRISS: A psychometric scale and profile of sexual dysfunction. In C. M. Davis, W. L. Yarber, R. Bauserman, G. Schreer and S. L. Davis (Eds) Handbook of Sexually-Related Measures, Sage: Thousand Oaks CA, pp192-194.
Rust, J. (1995) Review of the ACER Test of Reasoning Ability. Mental Measurement Yearbook, 12th Edition, Buros Institute, University of Nebraska Press; Lincoln NE.
Rust, J. (1995) Review of the ACER Advanced Test B90: New Zealand Edition. Mental Measurement Yearbook, 12th Edition. Buros Institute, University of Nebraska Press; Lincoln NE.
Rust, J., McDowall, A. & Daouk, L. (2005) Navigating the test maze with confidence. Selection and Development Review, 21(4) 11-13.
Daouk, L., Rust, J. & McDowall, A. (2005) Testing across languages and cultures: challenges for the development and administration of tests in the internet era. Selection and Development Review, 21(4).
Lord, W. & Rust, J. (2003) The Big Five revisited: Where are we now? Selection and Development Review, 19(4), 15-18.
Rust, J. (1997) Vices and virtues as psychometric traits. Selection and Development Review, 13(6), 9-11.

Conference Papers and Reports

Rust, J. (2005) Psychometrics and Artificial Intelligence. Proceedings of the UK Test Users Conference, May 2005
Rust, J. (1998). Psychometric test development using artificial intelligence: The case of Giotto. Paper presented at the British Psychological Society Occupational Psychology Conference. The original conference paper is no longer available. A related peer-reviewed account is available below.
Rust, J. (1999). The validity of the Giotto integrity test. Personality and Individual Differences, 27(4), 755–768. [Read the full paper].

A notable aspect of the Giotto test is its use of artificial intelligence, specifically neural network techniques, to analyze complex response patterns. This approach allows for a more nuanced understanding of personal integrity by identifying intricate patterns that traditional psychometric methods might overlook. Additionally, the test employs an ipsative questionnaire format, which helps mitigate the effects of respondents attempting to present themselves in an overly favorable light, thereby enhancing the accuracy of the assessment.