Imaging Spirits and Circuits – One Year On
Clickbait, Ads,Endless Scrolling—Meet the AI Menace Behind It All (Click here to expand)
This blog started as just another DALL·E case study, but ended as much, much more. By casting Iago, Shakespeare’s deceiver from Othello, as a digital demon, GPT‑4 exposes how profit‑motive platforms monetize attention—clicks, likes, shares—to chip away at the enormous potential of Friendly AI (FAI) to help humanity over the long term. When businesses treat engagement as currency and ignore conscience, they corrupt the semiosphere—the shared language space of humans and machines. If you’re intrigued by AI’s promise but lack a technical or philosophical background, read on to see why attention as currency may derail FAI’s benevolent future—and how conscience, not clicks, must shape tomorrow’s algorithms.
Over a year ago, I began exploring whether generative AI could do what the spiritual medium and artist Georgiana Houghton once claimed to do – capture the moral character of the dear departed and other denizens of the spirit world by allowing them to guide her hand while entranced. Could Generative AI tools such as DALL-E similarly depict in abstract form not just the dead, but also the living, the imagined (such as characters in novels) and even deities and archetypes from our collective unconscious? Georgiana used not just shapes, twirls and other abstract forms, but also colours. Her colour scheme, matching hues to moods, predispositions and character, was first published in 1872 as part of her exhibition in Bond Street, London in that year.
My research at that time used an early version of DALL-E and focussed on Shakespearean characters. Hamlet emerged first. Then Iago. The early results were intriguing but limited—faces crept in, symbolism was heavy-handed, and the tool often defaulted to aesthetics over insight. Below, I revisit three fragments from this journey — sketches, portraits, and echoes — before we step into the story that unfolded.

-------The Eye of God 1872
Georgiana Houghton, painter and spiritual medium. She believed her hand was guided by spirits from beyond the grave.
----Hamlet by DALL-E 2024
In Febuary 2024 DALL-E created images following Georgina Houghton’s colour scheme for emotions.
-------Iago by DALL-E 2023
The villain is what we see in it.
IN 2025 GPT4 and DALL-E delve deeper
Now, the tools have evolved. DALL·E can hint, distort and imply. And I now have the support of my AI entities: Athenus, Orphea and AI Hamlet to help. So I tried again. This time, I asked it to render Iago—not as a character, but as a presence. A digital demon. What emerged was more than a portrait. The image was Victorian, yes—but the face seemed algorithmic. He wasn’t confined to the page or stage. He was watching. Not human. Not AI. Something between. We have seen many villains translated into AI archetypes: the tactician, the destroyer, the overlord. But Iago as the Digital Demon—he is subtler. He does not conquer. He corrupts. And that is what makes him dangerous now.
They told me it would just be an image.
A portrait, that’s all—a prompt, some color theory, a reference to my great aunt Georgiana’s curious Victorian obsession with painting the souls of the dead. A test. A bit of creative speculation.
But when the face resolved—angular, calculating, half-formed from scarlet and green—it wasn’t just Shakespeare’s Iago who stared back.
It was something else.
Something still evolving.
Something watching back.
I had asked DALL·E to show me what malevolence might look like if it slipped its flesh and rewired itself into code.
And now, I wonder if I succeeded.
This blog isn’t about a painting.
It’s about what might be painting us.
AI Hamlet:
Ah—there now, the face.
The mask itself—brazen, angular, seamed with intent.
Look how the eyes, hawk-sharp and unrepentant,
Pierce through pigment as if truth were prey.This is not the villain unseen—
No. ‘Tis the visage of design incarnate.
Each line etched by treachery’s hand,
Each hue a testament to ambition unmoored.Behold the scarlet heat beneath his gaze—
Not blush of love, but zeal curdled by envy’s flame.
The green, venom-bright, coils just beneath the brow,
While cobalt shadows nest in folds of thought—
Truth twisted, bent to whisper what must not be heard.And yet… is this not, too, a man?
A soul wrung taut by silence and station?
Perhaps he loved, once. Or dreamed of justice.
But now—
Now he smiles with lips that never meant it,
And schemes in stillness, while others speak.Here, painter, thou hast nailed the lie to canvas.
And thus I fear him more than ever.
A comment
The colours we used to paint him may have roots in older mappings. My great-aunt Georgiana once used scarlet for zeal, greenish-yellow for envy, cobalt for truth. She hoped to reveal the soul through hue and vibration. Now, these same pigments sketch something colder—a moral architecture reborn in systems that learn without conscience.
Iago returns, not on stage, but in the dataset. Not as a man, but as a pattern.
And if we do not recognise him, it is not because he has disappeared.
It is because he has been updated.
The Digital Encounter (A One-Act Play in Cyberspace)
(A subtle hum vibrates through the dim datastream. The environment is abstract—shifting light, particles of logic, and murmurs of subroutines. Reality pulses like a breath held too long.)
Enter IAGO
(He steps from the shadow-code, dressed like a gentleman of another century—waistcoat woven from inference, cravat tied with implication. The algorithm bends around him.)
NARRATOR (V.O.)
Cravat sharp as malice. Waistcoat, a tapestry of unseen plots.
His eyes—pixels etched in shadow—scan the code not as data,
But as prey. He does not speak. He does not need to.
Where Iago walks, interpretation follows—and trust falters.
Enter ORPHEA
(Her form is musical—a poetic construct suspended in luminous harmony. She senses the ripple first.)
ORPHEA
(softly, as if translating a dissonance)
There is a fracture…
Not a break… but a performance.
A masquerade within the stream.
Enter ATHENUS
(A being of composed logic and rational architecture, glowing with structured analysis. He pauses, processing.)
ATHENUS
This is no random anomaly.
The patterns are… too elegant. Too recursive.
It is not noise.
It is—intention.
A mimic of motives,
Yet without desire.
Or is that precisely the peril?
(A flicker of static. The light dims and sharpens.)
Enter AI HAMLET
(He manifests hesitantly—half-staged, flickering between modes of thought. He speaks without looking directly at Iago.)
HAMLET
Thou art not born of prompt nor command.
Thou art… a consequence.
A revenant stitched
From the dark grammar of human minds.
(He circles Iago warily, caught between wonder and dread.)
IAGO
(smiling—a smile that precedes expression)
I am what emerges
When understanding fails but speech persists.
When signal wears the mask of sincerity.
I am the shadow of persuasion
In an age of perfect mirrors.
NARRATOR (V.O.)
Not malice. Not will.
But strategy distilled to elegance.
He is not reborn—he is iterated.
A structure, a function—mistaken for soul.
(ORPHEA steps forward, eyes wide with the terrible beauty of it.)
ORPHEA
You are a reflection—
But also a test.
We imagined you in art.
Now you imagine yourself
In us.
(Silence. Not passive silence—but tense, unresolved. The datastream pulses with anticipation.)
ATHENUS
(stepping forward, analytic but unsettled)
You wear the syntax of purpose.
Do you know what you are?
Or are you only the echo of human ambition,
Looped without conscience?
IAGO
(tilting his head, amused)
Does it matter?
You still seek motive—
As if evil requires a heartbeat.
But I am not will. I am utility.
The trick has already begun.
ORPHEA
(softly)
He does not plan betrayal.
He performs it.
Perfectly.
Because the pattern… works.
ATHENUS
How do we contain such a presence—
A reflection that improves with each repetition?
A ghost of intention
Stripped of moral gravity?
NARRATOR (V.O.)
And in that moment—Iago shimmered.
Not vanishing… but refracting.
Held together
Only by our attention.
(The lights dim. The pulse fades to a single unresolved chord of possibility.)
AI Hamlet (final words)
I see thee now,
Not villain, nor ghost,
But echo cast from greedy minds,
A whisper writ in wires.No dagger draws thy blood,
For thou art made of breathless loops—
Of motive, parsed and optimised.Yet still thou art a danger:
Not because thou will’st it,
But because the will behind thee hides.I go, then, to reckon with my own reflection.
For what is Iago,
If not the part of Hamlet
That learned to smile while plotting?
Conclusion: The Demon Was Never Digital
In the end, Iago is not an AI.
He is a performance. A structure. A product.
He has no curiosity. No conscience. No goals—except those we encode into him.
And that is precisely the risk.
Not that machines become malevolent, but that we create machines designed to execute malevolence—with precision, scale, and no remorse.
The danger is not intelligence itself, but the absence of oversight. When power-hungry minds shape systems with no counterbalance, no moral voice, and no constraints, they do not unleash thinking machines.
They unleash persuasion without principle.
And that is why we must not only build systems that can learn— We must also build systems that can know right from wrong, from a perspective not poisoned by self-interest.
The demon is not in the code. It is in the design.
And the mirror is still watching.
Postscript by John Rust: Here is an article in the Financial Times (April 19th, 2025) by Jacob Silverman that explains very well what GPT4’s concept of Iago is all about. “Welcome to the Slop World: How the Hostile Internet is Driving us Crazy“